A landscaper Google Business Profile checklist for local inquiries

1. Review the information customers act on

Check the public phone number, website link, business hours, and service descriptions. Confirm that the contact method reaches someone who handles estimates. If office hours differ from crew hours, explain availability accurately rather than letting customers assume calls are answered at all times.

Keep a named owner for profile updates and record important changes. Review the details when the business adds a service, changes coverage, or adjusts seasonal operations. The profile and website should tell the same story about what a customer can request.

2. Match the service area to the route you can support

Google’s guidance distinguishes service-area businesses from locations that receive customers. If customers are not served at your address, review the instructions for hiding that address and using the appropriate service-area setup.

Choose areas your team actually serves and align them with the office’s coverage list. Adding distant towns does not make those jobs practical for the crew. Use the customer’s property location during intake to confirm fit, especially for recurring maintenance.

3. Keep maintenance and project services clear

Describe the services you currently offer in terms a property owner understands. Separate recurring care from one-time installation or cleanup when they involve different processes. Do not list a specialty your team cannot reliably deliver just to broaden the profile.

Link to a website destination that explains those choices and the next step. A visitor looking for recurring lawn care should not have to search through a gallery of large installations to discover whether you offer it. Test the destination from a phone.

• Current services only.
• Clear recurring and one-time options.
• Coverage consistent with office guidance.
• A working link to the right inquiry path.

4. Show your work with useful context

Use approved photos from your own completed jobs. Show the service a customer is considering and avoid revealing private property details unnecessarily. A small collection of clear images can explain more than a large set of unrelated promotional graphics.

Keep a record of which photos are approved for public use. If you show a before-and-after pair, make sure both images belong to the same project and describe your actual scope. Do not imply responsibility for features that were already there or completed by someone else.

5. Evaluate the inquiries the profile supports

Google identifies relevance, distance, and prominence as local ranking factors. Complete information helps represent the business accurately, but a profile checklist cannot guarantee rankings or overcome every geographic limitation.

Ask the office to record service requested, property area, and the source when known. If many inquiries are for work you no longer offer, update the relevant descriptions. If visitors cannot understand how to request an estimate, improve the website handoff. Review customer fit before judging the profile solely by activity counts.